This short video shows how consumers are now using their phones, more than ever to find local businesses “Near Me.” If you have not optimized your site for “Near Me, you need to. Google research has identified how consumers use their phones to find what they are looking for during what Google has defined as “Moments.” This is a new paradigm in marketing your business, different from everything that we have known and managed previously. The best part is that this is an actionable step – you can take advantage of this consumer behavior trend with some short, inexpensive actions on your part.